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Research-backed principles from leading institutions, organized into a systematic methodology for predictable design outcomes
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Evidence-Based Research
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Drawing from peer-reviewed studies, industry best practices, and validated research from Nielsen Norman Group, MIT, Google, and other leading institutions. Every principle is backed by academic citations and real-world validation — not testimonials or endorsements.
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100+ Research-Backed UX/UI Principles
2,098 Academic Citations
Leading Institutions Research Sources
Who This Is For
Transform daily challenges into confident, evidence-based decisions
Designers
Subjective → Scientific
Challenge: "I don't like the blue" feedback loops that replace user-centered logic with stakeholder whims.
With Principles: Justify every design decision with 2,098+ citations and stop defending your work with opinions.
Product Managers
Features → Outcomes
Challenge: Roadmaps filled with "nice-to-haves" that ship on time but fail to move engagement metrics.
With Principles: Prioritize features based on behavioral psychology to predict exactly what drives user retention before you build.
Developers
Guesswork → System
Challenge: Vague design handoffs force you to improvise interaction logic, creating inconsistent UX debt.
With Principles: Code with confidence using standardized heuristics that define exactly how the UI should behave.
Decision Makers
Opinions → ROI
Challenge: High-stakes product strategy determined by the loudest voice in the room rather than data.
With Principles: De-risk your roadmap by grounding investments in a peer-reviewed framework validated by industry leaders.
Part I - Foundations27 Principles
The CompleteUX/UI Framework
Six progressive categories that transform how you approach every interface decision
Part I - Foundations
27 Principles • 2 Chapters
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6 free principles give you an overview. 100+ principles provide systematic mastery for every interface challenge you'll encounter.
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Complete Framework
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What's Included:
- All 112+ research-backed principles (continuously growing)
- Systematic methodology with 2,098+ research citations
- Cross-reference navigation between related principles
- Monthly framework updates with new research
- Advanced search and filtering by role, complexity, and domain
- Early access to upcoming Figma library + AI assistant ($700+ value)
- Bonus: Early access to physical book + condensed e-book
Perfect for: Professionals serious about systematic UX mastery and evidence-based decision making
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What's Included:
- Comprehensive implementation guides (15-20 pages per principle)
- Real-world application examples with case studies
- Specialized AI prompt collections for UX workflows
- Professional templates and checklists
- Early access to Figma component libraries (Q1 2026)
- Curated principle bundles with 60%+ savings
Perfect for: Targeted skill development and specific implementation needs
Free vs Complete Framework
Free Access (6 UX/UI Principles)
Complete Framework (112+ UX/UI Principles)
What you get
6 complete principles
Full 112+ principle library
Research depth
Sample citations
2,098+ citations
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Web + PDF + Figma & AI
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Ongoing updates
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Daily decision system
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One-time payment of $99. Pay once, access forever. No monthly fees, no recurring charges. You own lifetime access to all 112 principles and future updates.
Every principle is backed by academic research and real-world validation from industry leaders. We provide research citations, implementation examples, and role-specific guidance (Designer, Developer, Product Manager) — not just theory. Our systematic 6-part framework takes you from cognitive foundations to AI-integrated design.
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UX/UI designers seeking evidence-based methodology, developers building user interfaces, product managers making design decisions, and anyone transitioning into UX/UI roles. Whether you're a beginner learning foundations or an expert exploring specialized domains, the progressive structure adapts to your level.
112 principles across 6 progressive learning parts: Foundations (cognitive psychology), Core Principles (design fundamentals), Design Systems (systematic usability), Interface Patterns (practical application), Specialized Domains (emerging technology), and Human-Centered Excellence (ethics and accessibility). Each principle includes research, examples, and implementation guidance.
6 complete principles (1 per part), framework overview, implementation examples from real interfaces, and community access. This gives you a comprehensive introduction to the methodology and systematic approach. Paid tiers unlock all 112 principles, AI assistant, and advanced features.
Absolutely. The evidence-based approach transforms design discussions from opinion to methodology. Many teams use the principles as a shared vocabulary for design critiques, onboarding new members, and aligning cross-functional collaboration. Contact us for team licensing options.
Professional tier members receive monthly content updates with new research, emerging patterns, and industry case studies. The core principles remain stable (grounded in cognitive science), while modern examples and specialized domains evolve with technology trends.
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